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Why Gardenia over NTUC Fairprice wholemeal bread?

Thursday, June 4, 2015

I have a confession to make.

Last month, I switched from Gardenia wholemeal bread to NTUC Fairprice wholemeal bread after a couple of readers assured me that the latter has improved in quality.

I remember eating NTUC Fairprice wholemeal bread many years ago and found it dry (almost crusty) and bland tasting. It wasn't worth saving money and getting unpalatable bread, I thought.

Anyway, the fact is I decided to give NTUC Fairprice wholemeal bread another chance. Of course, the fact that there was some monetary savings compared to buying Gardenia wholemeal bread was an incentive for me.

Well, although I must admit that the texture and taste of NTUC Fairprice wholemeal bread have improved plus the fact that I saved some money, I have decided to switch back to Gardenia today. Why?

Look at the photos below:

NTUC Fairprice wholemeal bread. 300gm for $1.15.

Gardenia Super Soft & Fine wholemeal bread. 300gm for $1.90.

I was not getting good value for money with NTUC Fairprice wholemeal bread. Its lower price was a reason for me to make the switch last month and I was wrong.

I also found out that NTUC Fairprice wholemeal bread contains a lot more iron (8.8mg per 100g) compared to Gardenia (3.72mg per 100g) and we really don't need too much iron in our diet as we grow older. NTUC Fairprice wholemeal bread also has more saturated fats (2g per 100g) compared to Gardenia (0.86g per 100g). The levels of vitamin B1 (Thiamine) and B3 (Niacin) are lower compared to Gardenia's too.

Overall, Gardenia wholemeal bread seems like a healthier option to me and switching back to Gardenia will cost a bit more money but this is money well spent.

Related posts:
1. Eat wholemeal bread and win a holiday.
2. Visit NTUC Fairprice and learn about investing.


Garfield75 said...

You sure it is not a typo error :) 32% vs 82%

E H said...

I won't be surprised if the Ntuc bread might be made by either Gardenia or Sunshine. Just like how many of the other housebrands are manufactured by existing branded companies.

pf said...

一分钱, 一分货。Find good deal to save money takes time. Time is money. 还不是一样。

AK71 said...

Hi Garfield,

I wonder if NTUC Fairprice or QAF made a mistake then. Tsk, tsk... LOL. ;p

AK71 said...

Hi EH,

I am very sure that is the case. Piggy back on some large factory with economy of scale. Pass the savings on to the consumers. :)

AK71 said...

Hi PF,

If we compare products and services offered to us in every aspect of life, it becomes something that is ingrained in us. I think it is a good habit to have. :)

It might not always be the case of 一分钱, 一分货. For example, I have not bought Panadol in years because I could get generic paracetamol for a much lower price.

Of course, there will be instances when it is really 一分钱, 一分货 but I am a firm believer of 貨比三家不吃虧. ;p

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