Consumers in Singapore to spend less in 2013.

I keep hearing how most businesses found 2012 more difficult compared to 2011. I am in agreement. Now, to dampen spirits further, if a report by Nielsen's is correct, 2013 could be even tougher.

In a survey carried out, it seems that consumers in Singapore are cutting back on discretionary spending in 2013. The top 3 areas of cut backs:

1. New clothes (55%)
2. More expensive grocery (47%)
3. Utilities (47%)

If we think that it is probably due to a lack of job security or the rising cost of living in Singapore that is causing consumers here to cut back, we are not wrong.

However, it was also found that consumers will remain cautious in their household expenses even if there should be an improvement in the economy. I believe that this hints at a general feeling of pessimism and a distrust of the economy that runs deeper than what we might believe to be the case.

To cut back on consumption is an important step in individual wealth building efforts for ordinary people but I do not think that wealth building was on the minds of most of the respondents in the survey. Why? In the same survey, the respondents also revealed that they would be cutting back on investments too.

The business of naming.

From time to time, I see very unfortunate choices in names whether for people or things.

"Hi Fish, I'm Noodle. Would you like to go out on a date. I know this place that sells very good Yu Pian Mi Fen (Sliced fish noodle)."

The Yu Pian Mi Fen did its magic. Fish and Noodle got married and had four children too (much to the government's delight).

"These are our handsome boys, Barracuda and Sturgeon. These are our beautiful girls, Fettucini and Ravioli..."

Choice of brand names, especially, could make or break a business.

"Cremate? Aiyoh! Choy!!!! So inauspicious!"

"Oh, it's Caremate...."