Price we pay when die die must buy.

Someone told me that the fried mee from a hawker store at a market near my home is very good. 

Die die also must try. 





Every time I go, I see a long queue. 

When I ask how long must I wait for a serving? 

About half an hour or maybe longer. 

Forget it.

See: Comments.

On one of my evening walks, when I walked by the stall, there wasn't much of a queue. 

So, I tried the noodles. 

I didn't have to wait very long.

What does this tell us? 

If we die die must buy, then, there is a price we have to pay and that price might not be monetary in nature.





You want an example that is monetary in nature?

For those of us who buy cars, we would know the "discount" that they offer if we took a loan through the car dealer. 

If we did not, then, the price tag of the car would be higher.

For both my current and previous cars, they did that to me. 





I told the sales staff I would just buy a car elsewhere. 

It was not as if I die, die must buy a car from them. 

Suddenly, I could get the "discount" even though I didn't take a loan.

If we are die die must buy type of consumers, then, we could pay higher prices and it might or might not be in dollar terms.

Is this a story for consumers only or does it apply to investors too? 





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