Tea with Mike: A fundamental analysis of SPH (Part 1).

SPH is a media company and many believe it has a dying media business. However, in the short to medium term, I think we cannot be so sure to deliver such a verdict.

First, let us look at the table below.

Click to enlarge.

 

Advertisement revenue has some correlation with economic activity, and the number we look at here is the GDP.

 

Margin is also not declining in a straight line but is rather volatile, with better margin during boom years, as can be seen in 2010 and 2004.

But, what about the onslaught of digital platforms? Do they not have an impact on SPH? Well, the answer is  "no". Huh? Am I contradicting myself here?

Advertisement comes from three segments: Display, Classified and Magazine & Others.

As I have posted in a forum before, if we track the revenue of these segments from 2009 to the most recent quarter (i.e. the most recent trough to recovery), the weak 2008 Q4 to 2009 Q4, Classifieds and Recruits ads suffered the biggest drop as compared to Display. When the weak recovery started in 2010, total advertisement revenue was smaller than in 2012 and 2013 YTD, yet Classified's revenue was higher in 2010 than in 2012 and 2013 YTD.

Hence, declining business was due to the decline of the Classified segment, which included the Recruits segment. It makes sense too, if you want to buy a house, or look for a job, you may no longer turn to the newspaper Classified segment anymore as there are many websites offering such services.  However, if you are talking about M1 or other telcos, or the supermarkets trying to market their promotions, chances are they will still do it through the Display segment of the newspapers.

The "Display" sections will probably be around for a long time and might even grow from strength to strength due to Singapore's growing economic strength with a bigger domestic economy over time.

The "Classified" section revenue was 28% of 2012 Ad revenue, at 218 million and continues to shrink in 2013.

Now, to look at it from the perspective of whether SPH's other businesses can offset this shrinkage, a 5% annual deterioration is only $11 million which is about 1.3% of annual advertisement revenue and less than 0.5% of total revenue. I seriously do not think it would be a tall order to offset this.

Another concern is circulation figures, the circulation of printed papers have been in constant decline, 2012 figures was pumped up because they included digital subscriptions, which I feel resulted in double accounting as the print and digital version would likely overlap (i.e. people who subscribed to print would automatically be given digital accounts).

 

So, if circulation keeps falling, wouldn’t Display advertisement revenue be affected too? My personal opinion is that as long as there is no drastic fall in circulation, Display segment revenue will be more affected by economic activity than by circulation, simply because SPH is a monopoly (and we might want to remember that they have a stake in Today too) and there are no credible alternatives.

 

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In Part 2, Mike will talk about SPH REIT and what it means for SPH: Continue reading here.

Sabana REIT: Panic selling at $1.055 a unit.

Sabana REIT announced a private placement of 40,000,000 units at $1.00 each.

See announcement: here.

This will increase the number of units in issue by 6.2%. Everything remaining equal, it would dilute the DPU by about 5.84%. However, everything will not remain equal since the money raised will go towards the purchase of a new property, 508 Chai Chee Lane, which will bump up DPU. So, the reduction in DPU from the placement is ameliorated.

See announcement: here.

The fall in unit price earlier this morning to a low of $1.055 which was a decline of some 6.3% from yesterday's closing price of $1.125 was overdone.

Indeed, if expectations of positive rental reversions are realised by November 2013, at current prices (of under $1.10 a unit), Sabana REIT looks like a pretty good investment for income. We might be counting the chicks before they are hatched, of course.

Related post:
Sabana REIT: 2Q 2013 DPU 2.4c.