Should invest (more) in SPH now?

Reader:
Hi ak, I like to hear your view on SPH. 

I have hold the stocks which I bought few years ago avg price 4.1. 

With this recent big drop, do u think it make sense to buy more to avg down the cost? 

The business seems to cutting more div in coming future 😟





AK:
Whenever you are thinking of investing more, ask yourself if you were not already an investor, would you invest now. 

You will have your answer. 

Quite simple. 😉

Reader:
My feeling is telling me not to buy if I do not have any.. thanks

Regular readers might remember my blogs on QAF Limited and why a higher share price might not mean that the stock is more expensive. 

In actual fact, QAF Limited's stock could actually be cheaper even though the price was higher.

(For those who are new to my blog or are growing forgetful, read this:
http://singaporeanstocksinvestor.blogspot.sg/2015/04/qaf-limited-114-share-is-cheaper-than.html)





Along the same line of thought, a lower share price might not mean that a stock is cheaper. 

The stock could actually be more expensive.

It has to do with earnings.





Related posts:
1. Fate of my investment in SPH.
2. Sizing my investment in SPH.